A strategy agency built for high-stakes decisions.
For nearly a decade, YCTC has helped leaders win elections, build reputations, and shape policy — combining campaign instinct with the discipline of data, technology, and design.
We don’t just advise. We build and run.
Most agencies stop at the deck. We stay through delivery — in war rooms, on the ground, and in the analytics — until the result is on the board.
That blend of creativity, technology, and field execution is why organisations trust us with the decisions that matter most: campaigns that can’t be lost, reputations that can’t be risked, and policy that has to hold up.
Four principles, no exceptions.
Evidence over instinct
Every recommendation is backed by research and data. Gut feel informs; numbers decide.
Built to deliver
Strategy is only as good as its execution. We measure ourselves on what actually ships and moves.
Discretion as default
High-stakes work demands confidentiality. What happens in the war room stays there.
Outcomes we can measure
We define success in numbers at the start — then hold ourselves to hitting them.
The people behind the work.
Anurag Pratap Singh
Sets the firm’s strategic direction across political and corporate mandates.
Aaditya Narayan Ojha
Runs delivery — turning strategy into disciplined, on-ground execution.
Sandeep Sharma
Leads commercials, campaigns, and the firm’s political-strategy practice.
LinkedIn ↗Kundan Kumar
Drives operations and client partnerships across the firm’s practice areas.
Registered, recognised, accountable.
Bring us the hard problem.
The mandate others find too complex is usually the one we’re built for.